PERSPECTIVE

UPDATED ON 12/27/2021

No one wants to be treated as a thing, but we need to market ourselves like one to be considered human. 

Job Candidates Are Human Beings, Not Products. Or Are They?

Sunbreak Resumes Recruiters’ Plight

Sunbreak Resumes Be the CEO

But we, the people applying for jobs, are human beings. Not objects.

Then we need to convince recruiters that we are humans.

Now, I know that’s rather cold of me to say that recruiters see us as objects. In fact, some recruiters I have direct contact with are actually quite compassionate. Nonetheless, what can we expect when they are learning about us off a piece of paper or an online profile?

So how do we change their view of us?

Like many of our loved ones, including mentors, may say, “You are the CEO of you.”

If we act like CEOs of ourselves, then don’t we view ourselves as objects — as companies — with that statement? In turn, aren’t we products of our own creation?

Let me repeat. We are the CEOs of us, a product.

And when we act as CEOs of a product, what do we need to think about?

Strategies for the design, the development, the operations, and the marketing of our product come to mind.

Usually, by the time we apply for a job, we have already achieved a certain level of design, development, and operations by getting an education and learning from our parents and mentors. All we mainly have to figure out now is marketing.

Sunbreak Resumes Switch the View

So, how do we change the recruiters’ perception of us as products into human beings?

This is where it may feel counterintuitive, so let’s imagine a scenario first.

Pretend we have been hired as RV dealers.

To most of us, RVs are large vehicles that include all the minimum necessities for at least one person to stay overnight for an extended period of time.

If we were to sell RVs from that standpoint, we probably would not become the Dealer of the Year.

However, if we promote RVs from the standpoint that these vehicles enrich time with family and friends while exploring the beautiful lands of our country, then what happens?

Now, it is not just an RV. It is a way for people to spend entertaining quality time with those close to them at gorgeous locations.

Translating that metaphor to ourselves, we need to recognize that, initially, recruiters and hiring managers will see us as products that have potential to solve their problems. As such, we need to match that level of thinking and view ourselves as products too.

From there, we need to determine how we want to exhibit our unique personalities behind our product persona and market ourselves as human beings.

That is, in order to get recruiters and hiring managers to see us as human beings, we have to treat and market ourselves like we would with a tangible product before we can convince them to see us as human beings.

The question now is what kind of human being do each of us want to be perceived.

 

 

Need some help figuring out how to make yourself look human? Let’s hone that down for you.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>